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Brand & web / CONCEPT PROJECT

offscript

A bold visual world and digital home for an imagined independent record label that refuses to blend into the background.

Brand identityWeb designDevelopment2026
offscript brand concept and art direction
THE THINKING BEHIND THE FEELING

Independent sound.
Unmistakable identity.

THE STARTING POINT

Independent labels are built on taste. This concept asks how that curatorial point of view can come through across a release sleeve, an artist profile, and a website—without the identity competing with the music.

THE CREATIVE DIRECTION

An oversized orbital motif becomes a flexible signature, from vinyl packaging to animated transitions. Cobalt and acid yellow give the label presence; a disciplined type system lets every artist keep their own voice. The proposed site puts discovery and new releases first.

ONE CONNECTED VISUAL WORLD

Every detail.
Same point of view.

Brand platform & naming direction Identity & orbital graphic system Release artwork templates Artist profile design Responsive website concept Motion language
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A DISTINCTIVE KIND OF EVERYDAY.
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This is a self-initiated concept, not a commissioned client engagement. The work illustrates a proposed creative direction; no commercial performance results are claimed.

KEEP THE GOOD IDEAS COMING

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Less friction. More forward.

Product strategyUX/UI design