designrpros™Let’s talk
Back to the work
E-commerce / CONCEPT PROJECT

forma™

A considered identity and shopping experience for a skincare brand that makes room for a slower, softer everyday ritual.

Brand strategyE-commerceArt direction2026
forma brand concept and art direction
THE THINKING BEHIND THE FEELING

Everyday care.
Anything but ordinary.

THE STARTING POINT

Skincare can feel like a science exam. For this self-initiated concept, we explored how a new brand could make choosing a daily routine feel intuitive, personal, and genuinely enjoyable.

THE CREATIVE DIRECTION

We paired warm, quiet typography with a playful botanical art direction. A focused product taxonomy, routine-led navigation, and generous space let each product tell a clear story. The proposed shopping journey moves from the need to the routine to the right product.

ONE CONNECTED VISUAL WORLD

Every detail.
Same point of view.

Positioning & brand voice Visual identity & packaging direction Responsive storefront design Product page system Routine discovery flow Art direction & campaign assets
formaAa Bb Cc / 0123456789
A DISTINCTIVE KIND OF EVERYDAY.
#E3DFEF
#F4E8A6
#F6F4EA
#313529

This is a self-initiated concept, not a commissioned client engagement. The work illustrates a proposed creative direction; no commercial performance results are claimed.

KEEP THE GOOD IDEAS COMING

Up next.

All projects
offscript — For the beautifully independent. Original concept brand artworkExplore project CONCEPT PROJECT

offscript™

For the beautifully independent.

Brand identityWeb design